Good afternoon fellow beautiful business people. I do a lot of marketing (obviously that comes with owning a marketing firm) so I thought I’d help out some folk. I created 3 quick / simple ways to get more leads (i.e. how to get more money…from already existing traffic):
1. Fix Your Website Conversion (Get More Leads From Existing Traffic)
You don’t need more traffic, you need more conversions! If you’re getting traffic, you just need to convert those possible clients (current traffic) into paying clients. That’s the problem: you need to GET MORE LEADS…
Simple right? Awesome! Here’s some action step examples to get the juices flowing:
- Add a clear headline: “Injured? Speak With a Lawyer Today”or whatever your niche/industry is
- Put your phone number + CTA above the fold (header)
- Add a simple contact form on every page (w/ a persuasive headline)
- Add trust signals (reviews, case results, badges)
2. Improve Your Offer
The key to really converting clients (as long as they are in your target market), is to create an extremely compelling offer. The more crazy or bizarre or even unbelievable it may seem the better! Why? Because that means most likely your competition can’t afford to offer such value.
So the key is to offer as much value as possible for the price you’re asking for your client to pay for your product or service. In fact, the more value you add, the less the price matters to the client. Since, he can perceive he is getting out way more than he is putting in.
For example, our current crazy offer is “For a Limited Time get our FULL service absolutely FREE (with only a small retainer) and ONLY pay us WHEN you get a new client.” And we can only take a certain number of clients a month because of availability–we are currently FULLY booked, for example. AND our crazy offer is backed by our INSANE Guarantee: “If your website doesn’t get you at least 100% more paying customers in the first 6 months, you get a FULL refund, no strings attached!”
3. Fix Your Intake Process (Speed = More Clients)
Speed is the key to any business success. With speed you can outrun all your competitors.
How do you get more leads? You go faster! Faster in what? Everything! Well, everything that effectively gets you more than you put in. If cold calls get you more leads, then call faster and more often. If making clay pots fast enough gets you more leads, then get to putting them pots out, buddy! Find a way, a process! Make it quicker and more efficient.
E.g. a business is like a plane. As long as it has momentum it will be able to take off and fly and reach its destination. With momentum and drift of the aerodynamics of the plane, you’re able to take off and with fuel your’e able to maintain your altitude.etc. Even if the engines fail, it will continue with forward momentum. The wings are still creating lift with the air coming under the plane. You must take action and do it FAST. Do not procrastinate.
First firm to respond usually wins.
Answer calls live or within minutes.
The best way to do this is with AI chatbots or third-party virtual assistants/call centers. We can help or at least put you in the right direction.
Thanks guys, now go out there and GET MORE LEADS!
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