What is SEO?

Search Engine Optimization (SEO) involves optimizing your website to achieve higher rankings on search engines. But how exactly does SEO work? The key to SEO success lies in making your content the most relevant and valuable result for specific search queries while establishing your website as a trusted and authoritative source. If you’re new to SEO, our comprehensive guide on SEO basics can provide valuable insights on optimizing your site effectively. By understanding the fundamentals of SEO and implementing best practices, you can enhance your website’s visibility and attract targeted organic traffic to fuel your online success.

How much does SEO cost?

The cost of SEO services can vary significantly depending on the provider, and there is a valid reason behind the wide price disparity. Companies that offer SEO at exceptionally low prices often resort to cutting corners, employing questionable “black-hat” techniques, or implementing improper SEO strategies. These practices can lead to penalties, decreased traffic, and spam issues for unsuspecting business owners. On the other hand, agencies typically charge higher prices, but you are paying for their valuable experience, ethical approach, and proven effectiveness. By investing in an SEO agency with a solid reputation, you can ensure that your SEO efforts are carried out professionally and in alignment with industry best practices.

Does my website need SEO?

Absolutely! Investing in SEO is a wise decision for your business. Search engine optimization provides an opportunity to boost your website traffic without having to pay for every individual click. Unlike running PPC ads where you incur costs for each click, organic rankings on search engines generate traffic that is essentially free in terms of cost-per-click. However, it’s important to note that achieving organic rankings requires investing in the necessary skills and resources to optimize your website and rank it on the search engine results pages (SERPs). By committing to SEO, you can unlock the potential of increased visibility and valuable organic traffic, ultimately benefiting your business in the long run.

How long will it take to get to the top of Google?

Typically, it takes a minimum of 6 months for a website to rank on the first page of Google. However, the timeframe can vary depending on the competitiveness of the keywords used on your website. Given the high number of businesses focusing on SEO optimization, it is important to note that achieving desired rankings can be unpredictable. The level of competition plays a significant role in determining the time it takes for your website to gain visibility.

How long will it take to see increases in traffic with SEO?

An increase in rankings often leads to a corresponding growth in website traffic. As your rankings improve, you can expect to see gradual increases in the number of visitors to your site. However, it’s important to note that these improvements are not immediate. It typically takes a few months for the necessary updates to be implemented and indexed by search engines before you start witnessing the positive impact on your rankings and traffic. Patience is key as you await the results of these efforts, but rest assured that over time, the hard work and optimizations will yield the desired outcomes.

Should I do PPC ads?

In addition to SEO, Pay Per Click (PPC) can be a valuable strategy to complement your efforts and boost relevant traffic to your website. The decision to incorporate PPC into your overall marketing strategy depends on various factors such as your specific website, industry, and the competitiveness of the targeted keywords. A reputable agency will assess your unique situation on a case-by-case basis and provide recommendations regarding the suitability of PPC for your business. By leveraging PPC strategically, you can maximize your online visibility and attract a highly targeted audience to drive your desired results.

Why is it important to continue SEO after achieving favorable rankings?

Securing high rankings is only part of the challenge in the world of SEO. Given the ever-evolving nature of search engine algorithms, your rankings can fluctuate from day to day. It is crucial to recognize that maintaining your current rankings is as demanding as attaining them initially. Sustaining a strong position requires ongoing research, updates, and testing to ensure that your URL remains at the top. Discontinuing SEO efforts after achieving rankings will inevitably lead to a rapid loss of your hard-earned positions. To preserve your online visibility and continue reaping the benefits of SEO, it is essential to prioritize continuous optimization and stay ahead of the ever-changing search landscape.

While link building is a crucial element of SEO, it’s important to exercise caution. Purchasing links or obtaining links from spammy websites or “bad neighborhood” sites can have a detrimental impact on your rankings. Search engines are vigilant in identifying and penalizing websites that engage in unnatural link acquisition practices, as highlighted by Google’s ‘Penguin’ series of algorithm updates. Recovering from a link penalty is a challenging process and can lead to substantial losses in website traffic. Therefore, it’s essential to prioritize quality over quantity when building links and focus on establishing genuine, relevant, and authoritative connections that will contribute positively to your SEO efforts.

Can you guarantee rankings with SEO?

We provide a Rank Guarantee to certain firms depending upon the offer. Due to the ever-changing nature of search engines, it is impossible to have complete certainty about how a website will rank. Furthermore, be wary of companies that assert having a special relationship with Google or the ability to guarantee top positions through priority submission. It is always advisable to work with SEO agencies that operate ethically and adhere to industry best practices.

Is it possible to rank my website for broad keywords like 'dentist’?

Ranking for general terms such as ‘dentist’ can be challenging and costly due to intense competition and the substantial investment of time and resources required. Additionally, pursuing such broad terms may not yield the desired results in terms of relevancy. For instance, if you are a dentist in New Orleans, generating traffic from Chicago may not be highly relevant to your business. Instead, it is more cost-effective and practical to focus on targeting keywords that are specific to your business’s location. This approach ensures that your SEO efforts are optimized for maximum effectiveness and align with the needs and interests of your target audience

Web Design FAQs

How long does it take to create a website?

While every design project is unique to the client, there are three ways that we estimate a project’s length:


  • The amount of design work that must be planned and completed for your site.
  • Current workload and client base of our design team.
  • The amount of feedback, revisions, and more that are required.

For most companies, this can take anywhere from 2-6 months, but we finish sites at an average 1 month per client.

Will my website be mobile-friendly?

Developing a responsive website is essential in today’s mobile-driven world. Whether it’s ticket booking, online ordering, or browsing, people want a seamless experience on any device. At our agency, we prioritize creating responsive websites that not only attract visitors but also provide optimized browsing across different screens. By ensuring your website looks and functions flawlessly on both small and large devices, you can increase user engagement and improve search engine rankings. Contact us to enhance your online presence with a visually appealing and user-friendly responsive website.

When do I pay?

Typically, we follow a payment structure that involves equal payments at the beginning, midpoint, and completion of the project. However, we are flexible and willing to collaborate with you to establish a payment schedule that aligns with your specific requirements. We recognize that investing in a project is a significant decision, and we are committed to assisting you in budgeting for the expense in the most suitable manner for you. To provide convenience and flexibility, we accept multiple payment methods, including checks, PayPal, and all major credit cards.

What CMS do you use?

BriskSEO builds and hosts websites exclusively through the WordPress platform. Our super fast LiteSpeed servers integrate flawlessly with WordPress and it also makes it easier for you to make changes on your own since the WordPress platform is simple to use. With over 33% of the top websites on the internet using WordPress, the functionality and customization capabilities of this content management system simply can’t be outdone. Together, we will develop a website that you love on the WordPress platform that will maximize your effectiveness and ensure we can update it on-the-fly.

What hosting service do you use?

Namhero, because they offer the fastest web servers available, Litespeed!

Do you include SEO while building my website?

Certainly! We provide an SEO basic setup package that includes essential elements such as metadata setup, tracking, and analytics configuration. In addition, clients can request a quote for other monthly SEO services to further optimize their websites. Optimizing your website for SEO is vital as it plays a significant role in attracting more traffic and generating conversions. By implementing effective SEO strategies, we enhance the visibility of your website, increasing the likelihood of generating numerous leads for your business.

Will you maintain my site for me?

Yes, we charge a monthly hosting & maintenance fee for this very reason.

Can I update the site myself?

Absolutely! We highly encourage our clients to have full control over their website and become proficient in managing it independently. To support you in this journey, we offer a comprehensive set of video tutorials that will guide you through the various aspects of website management. Additionally, we provide personalized training sessions to ensure you have a smooth start. We are always here to answer any questions you may have, as we are committed to your success and empowerment in managing your own website.

How much input do I have in the design process of my website?

Your input and feedback are invaluable to us throughout the process. We understand the importance of understanding your needs, preferences, and desires. To begin, we will ask you a series of questions to gain insights into your requirements and aspirations. With your collaboration, we will then work together to create a website that perfectly aligns with your vision, combining the right aesthetics and functionality to meet your goals. Your active participation ensures that the final outcome reflects your unique needs and exceeds your expectations

Who writes the content for my website?

Typically, you are the expert on your own business, and your input is crucial in shaping the content. Your firsthand knowledge and insights allow us to create content that truly represents your brand and resonates with your target audience. However, if you require assistance, our Content Marketing services offer the option of creating original content for you, albeit at an additional cost. Our team of experts is equipped to provide professional content that aligns with your brand’s voice and effectively communicates your message to your audience.

I don’t like my current website. Can you help?

We are here to help you. We can revamp your website and enhance it with speed and SEO optimization, enhancing your online presence.

I already have a website. How easy is it to change?

The ease or complexity of updating an existing website depends on the specific changes required. If significant modifications are needed, it may take some time to deliver the desired outcome. In such a case, the best option would be to start from scratch and create an up-to-date, SEO-optimized, mobile-friendly, and conversion-focused website to increase sales. However, for minor changes, we can promptly handle and deliver the updates. At BriskSEO, we prioritize open communication with our clients. We initiate a detailed discussion to fully understand the requirements, and based on that, we proceed with the necessary steps to meet your needs efficiently.

Can you help improve my website without building a new one?

With our maintenance service, we offer valuable assistance in enhancing your website’s design, features, and overall performance without the need for a complete rebuild. Our skilled UI/UX experts can provide insightful suggestions on improving the user experience of your existing website, ensuring a seamless browsing journey for your visitors. By leveraging our expertise, we can enhance your website effortlessly, bringing about significant improvements and optimizing its potential without any hassle.

Will I lose my Google ranking if I update or redesign my website?

When it comes to redesigning your website, you don’t have to worry about losing your ranking if it’s done correctly. At our SEO web design agency, we adhere to a comprehensive checklist for revamping websites, ensuring that all necessary steps are taken to maintain and improve your visibility. By incorporating updated and optimized designs, your business will stand out from the crowd, attracting more attention and enhancing your online presence. Our goal is to help your website shine with a fresh look while ensuring that your ranking and visibility remain strong throughout the redesign process.