When people hear the word SEO (Search Engine Optimization), they often think it’s complicated or only for tech experts. But here’s the truth: SEO is just about helping Google and other search engines understand your website better.
And the good news? You don’t need hours of work to get results. With just a few quick fixes, you can make your website easier to find and more attractive to visitors. Here are five simple tweaks you can do in about 15 minutes each.
SEO Secret #1: Fix Your Page Titles and Descriptions
Think of your page title and description like the label on a store shelf. If it just says “Home” or “Welcome,” no one knows what’s inside.
What to do:
- Make sure each page has a clear, unique title.
- Add a short description that tells people what they’ll find if they click.
Example:
❌ “Home | Johnson & Co”
✅ “New Orleans Family Law Attorneys | Johnson & Co”
This small SEO change makes a big difference in getting clicks from Google.
SEO Secret #2: Optimize Your Images
Big, heavy pictures slow your website down. A slow website means fewer visitors and lower Google rankings.
What to do:
- Use a free tool like TinyPNG to shrink image sizes.
- Rename images with words that describe them (e.g., new-orleans-law-office.jpg instead of IMG_1234.jpg).
- Add “alt text,” which is just a short description of the image.
This helps your site load faster and tells Google what your pictures are about.
SEO Secret #3: Check Your Site Speed
Nobody likes waiting for a slow site to load. In fact, if your page takes longer than 3 seconds, many people leave.
What to do:
- Run a quick speed test at PageSpeed Insights.
- If it’s slow, start by shrinking your images and turning off extra plugins you don’t use.
Even small speed boosts can keep visitors on your site longer.
SEO Secret #4: Add Internal Links
Internal links are just links that connect one page of your website to another. They help visitors explore your site and help Google see which pages are important.
What to do:
- In blog posts, link to your services or related articles.
- On service pages, link to other services that go together.
- Use words that describe the link (e.g., learn more about our divorce services instead of click here).
Think of it like giving Google and your visitors a map of your website.
SEO Secret #5: Claim and Update Your Google Business Profile
If you’re a local business, this one is a must. Your Google Business Profile is what shows up on Google Maps and in the sidebar when someone searches for you.
What to do:
- Go to Google Business Profile and claim your listing.
- Make sure your name, address, phone number, and website are correct.
- Add photos and ask happy customers to leave reviews.
This alone can bring in more local customers who are searching right now.
Final Takeaway
SEO doesn’t have to feel scary or technical. These five quick tweaks—titles, images, speed, links, and your Google profile—are simple steps that anyone can do. And the best part? They cost nothing but a few minutes of your time.
Do one of these each day this week, and by Friday your website will already be in a stronger position to rank higher and bring in more visitors.
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