increase real estate sales

10 Secrets to Increase Real Estate Sales Online


So you want to increase your real estate sales?

The quickest and most efficient way to do that is by leveraging the incredible social power of the Internet.

Online there is a lot of noise, especially in the real estate realm. The challenge is sticking out and being heard amidst the thousands of advertisements we consumers are constantly being bombarded with on a daily basis.

How do we stick out?

How do we make our voices heard?

An SEO-optimized and conversion-focused website can be a game-changer, driving a significant increase in real estate sales and leads. 

In this article, we will delve into the strategies, examples, and benefits of creating such a website to help real estate professionals thrive in their market.

Secret #1: The Power of SEO

Search Engine Optimization (SEO) is the foundation of online visibility. 

By optimizing your real estate website for search engines, you can attract organic traffic, increase rankings, and generate more leads

For instance, implementing relevant keywords like “increase real estate sales” in your website’s content, meta tags, and URLs can boost your website’s relevance to search engines.

Secret #2: Content is King! Engaging and Informative Blogs

High-quality content is the backbone of any successful real estate website. 

By regularly publishing engaging and informative blog posts, you can establish yourself as an industry expert and attract potential clients. Pick a day of the week (or preferably every day) and post content on those days every week.

For example, write articles on topics like “Top 10 Tips to Increase Real Estate Sales” or “Understanding the Current Market Trends for Maximum Profits.”

This type of content not only enhances your website’s SEO but also provides value to your audience, making them more likely to convert into leads.

Secret #3: Showcase Success Stories and Testimonials

People trust other people’s experiences. Including success stories and testimonials from satisfied clients on your website can significantly increase your credibility. 

For instance, you could create a dedicated page featuring positive feedback from clients who are extremely satisfied with their new home.

Or in each of your landing or sales pages you can add a video of one of your clients and their experience working with you. Make multiple separate videos or create them into a collage. You can then use these videos over and over again for different marketing tactics such as IGTV or Facebook posts. 

Social proof builds trust with potential leads, increasing the likelihood of conversion.

Secret #4: Visual Appeal and User-Friendly Interface

First impressions matter, especially in real estate. 

A visually appealing website with a user-friendly interface can instantly capture visitors’ attention and encourage them to explore further. 

Incorporate high-quality images and videos of your listed properties. Ensure that the website is easy to navigate on both desktop and mobile devices.

A positive user experience can lead to higher engagement and, ultimately, more sales and leads.

Secret #5: Utilize Clear Calls-to-Action (CTAs)

Every page on your website should have a clear and compelling call-to-action. 

This is essential. Tattoo it on your hand if you must, but do not forget this important step in creating a website. Especially, if you want more leads.

Whether it’s “Schedule a Consultation,” “Contact Us for More Information,” or “Sign Up for our Newsletter,” these CTAs guide visitors towards taking the desired action. 

Place them strategically throughout the website, including in blog posts and property listings. This will prompt visitors to engage with your services, generating more leads.

For example, look at our “Schedule a Call” button in the top right of our website. When clicked, this takes you directly to a page where you can schedule a date and time and leave your contact information, along with clear instructions on what to do after you landed on the page.

Call to Action example
A screenshot of our current Header CTA. As you can see it gives clear instructions and looks like a clickable button (which it is).

Secret #6: Lead Generation through Opt-in Offers

Offering valuable resources, such as e-books, guides, or webinars, as opt-in incentives can significantly boost lead generation

We call these lead magnets

These are free offers we give in exchange for leads (e.g. contact information such as an email address). These free offers are especially designed to draw our leads to us like a magnet.

For example, create an e-book titled “Real Estate Sales Secrets Unlocked” and promote it on your website. To access the content, visitors must provide their contact information, allowing you to capture leads and nurture them through the sales funnel.

Now that you have their contact information, you can reach out or market directly to a highly qualified prospect without having to pay for advertising.

Secret #7: Implement Live Chat Support

Real estate decisions can be complex, and clients often have specific questions that require immediate answers

By integrating live chat support on your website, you can offer real-time assistance to potential clients. This personalized approach not only increases customer satisfaction but also helps convert leads faster, leading to increased sales.

You can pay a current employee to answer the live chat or contract out a worker through freelancing services such as Upwork or Fiverr.

If you don’t want to pay a person to communicate on your live chat, you can use AI! Yup, that’s right, you can have an automated live chat bot that answers in real-time. 

That’s what we have on our website. When you go to the home page, in the bottom right corner is a little chat icon. Click it and you’ll be talking to our very own AI assistant. You can create answers to questions or have the AI come up with its own answers depending on the question and amount of freedom you give it to creatively give its own answers.

Secret #8: Responsive Website Design

In today’s mobile-centric world, having a responsive website is non-negotiable. 

A responsive design ensures that your website adapts seamlessly to different screen sizes and devices. 

This is crucial for providing a positive user experience, as well as for SEO.

Search engines prioritize mobile-friendly websites in their rankings.

To check the mobile-friendliness of your site, go to Google’s Mobile-Friendly Tool and enter your domain name and hit “Test URL”.

If your website is not mobile-friendly, do yourself a favor and go fix that issue right now! If you need any help, just reach out to us. We’ll be more than happy to point you in the right direction.

Secret #9: Harnessing the Power of Social Media

Social media platforms are powerful tools for reaching a broader audience and generating real estate leads. 

Share your blog posts, success stories, and property listings on platforms like Facebook, Instagram, LinkedIn, and Twitter. 

What’s amazing about social media is the ability to get organic traffic. But also you can pay them to have your content and offers shown to your exact target market. Yes! You can choose your customer and advertise to them directly in their social media feed.

Create a detailed social media posting strategy and stick to it RELIGIOUSLY!

Consistency is key in the online social world. 

Engage with your followers, respond to inquiries promptly, and build a strong online presence that reflects your expertise in the field. This helps customers feel better about working with you and the social platforms’ algorithms will give you more traffic the more engagement you get.

Secret #10: Tracking and Analyzing Performance

To optimize your website continuously, it’s essential to track and analyze its performance. Use tools like Google Analytics to monitor website traffic, user behavior, and conversion rates.

By understanding what works and what needs improvement, you can refine your strategies and maximize your real estate sales and lead generation efforts.

This is the last tip but it may be the most important. If you’re not measuring what you’re doing, you have no idea if it’s working or not. 

You must know how much traffic you’re getting and where it comes from. 

You need to know your Click-Through-Rate (CTR)

You need to know what users are doing after they click on your page.

You NEED to know your conversion rate for each and every platform, post, blog, video, etc. 

You need to know your Cost Per Acquisition (CPA).

You NEED to know what works and what doesn’t work. So you can know what to do more of and what to stay away from. 

You know what they say: Knowledge is Power! Especially, in the online marketing realm. The more information you can gather, the more you can fine-tune what you’re doing so that it works perfectly within your industry. 


An SEO-optimized and conversion-focused website is a potent weapon in your real estate arsenal. By incorporating the strategies outlined in this article you can drive a significant increase in both leads and sales.

Remember to use methods such as using the keyword “increase real estate sales” strategically, providing valuable content, showcasing success stories, and engaging users with a well-designed interface. These are digital marketing gold!

Embrace the digital age, and watch your real estate business thrive like never before.

Stuck On How To Implement These Strategies to Increase Real Estate Sales?

Schedule a call with us by clicking the button on the right and filling out the form on the page it takes you to. We’d love to get you together with one of our amazing Digital Marketing Experts to help you at absolutely no cost to you!

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